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Contents

Create SEO on each subpage
Explanation of each field
Image Captions (Alt Text)
Good SEO Advice

Create SEO on each subpage

SEO mean Seach Engine Optimization. These settings must be completed in order for your page to be visible on Google and other search engines when your users search for specific words. SEO also determines what stands out for your posting on eg Facebook and LinkedIn.

Go to the specific page that must have filled in SEO texts. We recommend that you take the pages from one end and go through all the pages.

TIP. Remember to fill in unique descriptions on each subpage that describe the content on the subpage itself.

Press the three bars ( ≡ ) at the far left of the menu bar.



Select SEO / Analytics in the overview.

Now fill in the information in the available fields.

Save the changes, and Publish the website when you are done.

Now there is nothing to do but wait. Google generally picks up the latest information every few weeks if you have a lot of visitors to your website. If you have fewer visitors, it can easily take a long time.



Explanation of each field

Here you get a little explanation of the individual fields. Most of the fields must be placed on each subpage. A few options apply across the website.

Visible to all search engines
This setting must be made at page level.
This indicates whether the page should be viewable via Google searches. If you set it to noindex or` Hidden for search engines`, then that page will not appear on Google.

TIP. Hidden from search engines is a voluntary setting that search engines do not have to respect. The vast majority do, however.

Title
This setting must be made at page level.
The title of the page is the small text that you can see in your browser tab. In other words, a small text as a short, in the form of a heading, explains what the page is about. It will also be the headline in the google search result. Here you also need to use your keyword.

Keywords
This setting must be made at page level.
You can advantageously insert your keyword(s) here, but Google does not attach much value to this part of the metadata. It used to be important, but Google occasionally changes their ways of indexing in relation to what Google now believes is relevant content to its users.
Keywords should be separated by commas (house, car, plane), and should preferably not be repeated.

Description
This setting must be made at page level.
The description is the most important metadata. It is a text that is best just around 155 characters. The description is displayed below a google search result. Again, make sure you have a good readable text as well as the use of your keyword.

Upload Favicon
This setting applies across all pages of the website.
The small icon that appears in the browser tab.

Image for social media
This setting applies across all pages of the website.
The image that Facebook, Twitter, LinkedIn, etc. show when you post a post on social media.
Recommended size: 1200 pixels x 627 pixels

Google Analytics ID
This setting applies across all pages of the website.
Your unique user ID from Google Analytics may be inserted here, allowing you to count the number of visitors, set downtime alerts, see how well your marketing is performing time, etc.

Image Captions (Alt Text)

It's a really good idea to give its images an alt text as it gives you a better ranking on Google. Alt Text is a descriptive caption that Google can index. This is smart, because then you can search for the pictures on the website based on your descriptions. For example, a descriptive alt text for the image below could be: ‹A child lies on a dentist's bench with his mouth open, while a dentist inspects his teeth› .



TIP. If your website needs to fulfil the EU Web Accessibility Act, then you must fill in Alt Text for all images, in which you describe the content of the image exactly — to the visually impaired or blind who use a screen reader. We only have partial support for Alt Text on images, as our current implementation unfortunately does not work with all screen readers on the market.

Good SEO Advice

Rule 1: It takes a good amount of patience to be found by Google, Facebook, Bing, Yahoo!, and the other search engines.
Once you have written keywords or descriptive phrase, be aware that the search engines only index these words and phrases once in a while. Therefore, it may take several weeks before your website is found by Google, Facebook, Bing, Yahoo !, and the other search engines. In fact, according to Google's official guidelines, it can take up to 120 days. The waiting time depends on how much effort you make and how much traffic you have on the website.

You should tell Google that your website exists by registering your website in Google Search Console.
Facebook indexes your website once a week. 30 days you may do it manually here.

Rule 2: Keywords must be written on all pages!
Google looks very individually at each subpage you have lying on your website, rather than as a whole. This means that you need to do SEO on all the pages you want google to index.

Rule 3: Write phrases - and not long lists of keywords - that people can understand.
Google loves content, but it must be relevant content. It does not help to type the same keywords 1000 times as the search engines identify this as spam. So rather be concise and precise, and feel free to write sentences that describe the content of the page and that people can understand. Google's artificial intelligence even finds out which words are the most important.

By naming the pages, you can also be lucky that Google does so when searching your website, where subpages appear in the search results. However, this can not be guaranteed that it works, as it is Google who decides:

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